Diverse team members working together in an office
Employee Experiences
Boonyawee Sirimaya
min read
May 17, 2024

A 5 Keys to Build a Thriving Company Culture in 2024

Company culture is the lifeblood of your organization. It shapes employee morale, productivity, retention, and ultimately, your bottom line. In today's rapidly evolving workplace landscape, fostering a positive and inclusive culture is more critical than ever. A Gartner survey revealed that in 2023, 82% of HR leaders identified company culture as a top priority (Gartner, 2023)

As we move into 2024, it's time to reassess your culture and take actionable steps to create an environment where your employees can thrive.

Step 1: Lead with Self-Reflection and Accountability

Before diving into organizational changes, take a moment to reflect on your own leadership style and actions. 

  • Have you inadvertently dismissed employee feedback? 
  • Have you implemented new processes without consulting your team? 

Acknowledging areas for personal improvement demonstrates your commitment to positive change and sets the tone for your entire organization. As Brené Brown, renowned researcher and author, states,

"Daring leadership is ultimately about serving other people, not ourselves. That's why we choose courage” 

— Brené Brown, a research professor at the University of Houston

Step 2: Uncover the Root Causes

To effectively address cultural issues, you must first understand their underlying causes. The SCARF model, developed by David Rock, offers a framework for assessing key areas of improvement (Rock, D., 2008):

Status: Do employees feel undervalued or unfairly treated?

Certainty: Is there a lack of transparency or communication?

Autonomy: Do team members feel micromanaged or lacking control over their work?

Relatedness: Are there barriers to building strong relationships and a sense of belonging?

Fairness: Are decisions made without clear rationale or input from those affected?

By examining these factors, you can pinpoint specific pain points and develop targeted solutions. Remember, as Robin Ross, Executive Coach at OptimizeU Leadership Coaching, emphasizes, 

“The impact of working in a chronically stressful environment not only leads to poor performing teams but can negatively impact the health of employees.”

– Robin Ross, Executive Coach, OptimizeU Leadership Coaching

Step 3: Open Communication 

employees are communicating as open mind
Open Mind Communication

Create a safe space for employees to share their thoughts, concerns, and ideas. Hold company-wide meetings, conduct anonymous surveys, and encourage ongoing dialogue. When team members feel heard and involved in the problem-solving process, they develop a shared sense of ownership and commitment to positive change. As Shahnaz Broucek, Professor at the University of Michigan, notes, 

"When employees are invited into the problem-solving process, they create a shared language and feel ownership of the outcome, all of which ultimately leads to increased morale and productivity."

— Shahnaz Broucek, Professor at the University of Michigan

Step 4: Embrace Agility and Adaptability

In the fast-paced world of 2024, rigidity is the enemy of progress. Be willing to let go of outdated processes and policies that no longer serve your team. Embrace agile methodologies and iterative improvements based on employee feedback. For example, if your performance appraisal system is a consistent source of frustration, collaborate with your team to design a more effective and empowering approach.

Step 5: Leverage Technology as a Cultural Catalyst

Technology can be a powerful ally in your quest to build a thriving company culture. By automating time-consuming tasks and centralizing resources, you free up valuable time and energy to focus on what matters most: your people. Consider implementing digital tools for streamlined communication, collaborative project management, and employee recognition. As Deloitte's 2023 Human Capital Trends report highlights,

"Organizations that effectively harness technology to enable and empower their workforce will be best positioned to thrive in the post-pandemic world."

— Deloitte, A multinational professional services network.

Building a healthy company culture is an ongoing journey, not a one-time event. By consistently prioritizing self-reflection, open communication, adaptability, and technological innovation, you can create an environment where your employees feel valued, engaged, and inspired to do their best work. In the words of Simon Sinek, 

"Customers will never love a company until the employees love it first”

— Simon Sinek, author and motivational speaker

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