generative AI tool to scale business
Generative AI
Saruta Charunmethee
min read
March 7, 2024

Generative AI as a tool to scale your business efficiently

You’re missing out on the league if you’ve never considered generative AI implementation.

generative AI tool to scale business
Generative AI aka. the perfect tool for business scaling

Let me ask you a couple of questions.

What is your business goal? What do you want to achieve to scale your business?

To improve customer experience, increase productivity, expand into new, international markets, or all of the above?

If you have answers to these questions, you’re ready to step up your game. 

What to keep in mind

To utilize and maximize the potential of generative AI to help you scale your business, you should identify high-impact areas where generative AI can automate tasks or provide insights not easily achieved manually. 

Start small, measure results, and scale up the AI applications that provide the most business value. 

It’s also important to maintain human oversight and governance throughout this process.

The projected market size for generative AI is expected to reach $22.12 billion by the year 2025, with an expectation of large-scale adoption of AI at 46% in the same year, twice as much as the number in 2022.

It’s one of the fastest-growing markets in the world. No cap. 

Let’s get statistical

According to the McKinsey Global Survey in 2023, of all the 1,684 organizations, one-third of the participants indicate that their companies are currently utilizing generative AI in some capacity, implying that 60 percent of those organizations have adopted generative AI. 

Additionally, 40 percent of respondents who reported AI adoption state that their companies plan to increase overall investment in AI, while 28 percent mention that the use of generative AI is already being discussed at the board level.

You’ve seen great success for Netflix, Amazon, Starbucks, Sephora—those big names. 

However, AI-powered companies are handing small businesses useful tools to further develop their system as well, like Canva or Grammarly that help SMEs produce creative content in different formats, no extra expense on graphic designers required.

Generative AI has been a great assistance for marketing and sales, product and service development, and customer service which potentially account for around 50% of the annual value across potential corporate use cases.

Some ideas on scaling your business using generative AI

Automate content creation

Use generative AI to create blog posts, social media posts, emails, ad copy and more. This saves time and allows you to produce more content at scale. Tools like Anthropic can be helpful for this.

Improve customer service

Use chatbots powered by generative AI to provide 24/7 automated customer service. The AI can understand customer questions and provide answers quickly. This frees up human agents for more complex issues.

Personalize marketing

Generative AI can help you tailor marketing messages and offers to each individual customer. This makes campaigns more effective compared to a one-size-fits-all approach.

Streamline product development

Generative design AI can rapidly create and iterate on new product designs and concepts. This allows you to test many variations to find optimal designs faster.

Optimize business operations

Apply generative AI across the business to automate processes and improve efficiency. This could include supply chain optimization, predictive analytics, automated reporting and more.

Expand to new markets

Use generative multilingual models to quickly create localized content and messaging to reach new geographical markets.

Create new revenue streams

Generative AI enables new product offerings like AI avatar assistants, personalized media, synthetic data services, and more.

SMEs are adopting generative AI not only to enhance their productivity in various aspects, but they also realize that in the foreseeable future, it’s going to become more powerful and transformative.

A tool that scale your business efficiently, innovatively and cost effectively.

Visit our website to learn more about generative AI-powered customer service assistant.