Personal shopping assistant is the new luxury
Be one of the first to integrate an AI shopping assistant or stay ahead in the online shopping experience.
The term “shopping assistant” generally covers a variety of technological integrations, from AI service robots to generative chatbots with lightning-fast responses.
So to avoid any confusion, we’re going to look into personal shopping assistants that help you through the process of browsing, asking queries, redeeming membership points, and completing the purchase.
It’s a growing demand.
The number of digital buyers reaches 2.64 billion globally in 2023 and is expected to continue growing as global e-commerce will primarily “take up trillions of dollars in market share” in 2026, according to Forbes Advisor.
Online shopping has now become a habit for many, with 79% of shoppers saying they make an online purchase at least once a month.
AI Chatbots are everywhere. Be different.
With various alternatives for consumers, worldwide or domestically, businesses have adopted AI technology like chatbots to improve their customer experience.
Here comes the question—on top of ensuring after-sales service, can we maximize AI assistants to help customers through all stages of the customer journey?
Big companies have tried integrating them for certain purposes. And it works incredibly well like Amazon’s Claros and Shopify’s Shop.app AI for product listings and asking queries.
Not only do they help narrow the searches down and show users relevant results, but what’s even more impressive and time-saving about these tools is their chat history which users can jump back to anytime.
Can AI shopping assistants help avoid online cart abandonment?
Here’s another problem waiting to be solved. Thanks to the 2023 insights, we’ve discovered why consumers abandon their online carts.
The reasons are extra costs like taxes and shipping fees (48%), account registration requirement (24%), slow delivery (22%), distrust in credit card information (18%), and complication in the checkout process (17%).
Customers are also more likely to fail to complete the purchase on mobile devices than on computers.
We’ve all been there—making a wishlist of products we probably couldn’t afford or leaving them in a cart for other occasions.
Global use case to learn more about
A voice-command feature like Walmart’s integration with Google Assistant and Siri, where customers can place orders and have a convenient shopping experience via these voice-activated assistants, is also a viable solution and use case that might contribute to an even better one.
Sephora’s Virtual Artist App also helps customers make better decisions on their purchases since cosmetics require customized selections.
So they offer AI try-on features and personalized recommendations for those who are not able to swatch the product at the store.
They really hit the nail on the head with their own AI shopping assistant.
Because these brands listen to and learn from their customers, then each brand offers different solutions at those different stages.
Has any of the AI shopping assistants made it to the checkout process?
To say there are no challenges to these initiatives would be a lie.
However, it shouldn’t stop businesses from offering effective solutions to improve online shopping experience.
Viable concepts that remain financially unsupported or technically impossible could be made possible by initially selecting the best, suitable AI assistants for the platforms.
Even enterprise voicebot can make a great difference in taking your business platform to the next level.
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