Amity Group and Databricks Join Forces to Launch Innovative Natural Language Query Platform
BANGKOK, September 27, 2024 — Amity Group, a leading Thai software and generative AI (GenAI) developer, has announced a partnership with Databricks, the Data and AI company. This collaboration introduces a cutting-edge natural language query (NLQ) platform that combines ASOL's EkoAI with the Databricks Data Intelligence Platform, addressing the growing demand for business users and executives to interact with their data using natural language.
The new NLQ platform integrates Amity's GenAI assistant platform, EkoAI, with the Databricks Data Intelligence Platform, enabling EkoAI to comprehend tables and structured data stored within the Databricks ecosystem. This integration allows EkoAI to dynamically generate structured query language (SQL) queries from user questions, ensuring seamless data access with built-in security and role-based authorization.
Key benefits of the integration include:
- Enhanced accessibility to data for executive and business users
- Simplified data interaction for users without technical expertise
- Secure and compliant data access through built-in security measures
Touchapon Kraisingkorn, Group CTO & Head of AI Labs at Amity Group, stated, "Our collaboration with Databricks represents a significant leap forward in democratizing data access and analysis. By integrating EkoAI with the Databricks Data Intelligence Platform, we're addressing a critical need in the business world: making complex data accessible to users at all levels of an organization. This solution empowers individuals to interact with data using natural language, eliminating the need for specialized technical skills or elaborate dashboard systems. The impact of this cannot be overstated – it enables faster, more informed decision-making across the entire business ecosystem. We are proud to bring this innovative capability to market and look forward to seeing the positive outcomes it will drive for businesses worldwide."
The partnership is already yielding results for enterprises like a leading Thai retailer, where store managers can now ask real-time questions about store sales and other insights, facilitating day-to-day planning and decision-making processes.
Cecily Ng, VP and Country Manager of ASEAN and Greater China at Databricks, added, "We're pleased to be deepening our partnership with trusted partners like Amity Group with our Built on Databricks Partner Program. Building on the Databricks Data Intelligence Platform provides a cost-effective, unified experience for developing data applications, products and services and enables seamless sharing of data at scale with a global open ecosystem. Together with Amity Group, we are looking forward to advancing data and AI usage in Thai enterprises to overcome real-world business challenges."
This tie-up between Amity Group and Databricks represents a significant advancement in AI and data integration, set to transform how businesses interact with their data by making insights more accessible and actionable.
To learn more about Amity Group's comprehensive AI solutions, please visit https://www.amitysolutions.com/.
About Amity Group
Amity Group is a global group of technology companies empowering businesses to shape the future of customer and employee engagement. The group invests in, acquires, and grows high-potential software companies built to thrive in the Generative AI era.
Founded in 2012, Amity Group has evolved from a start-up into a comprehensive provider of AI-powered solutions. Its Software as a Service (SaaS) offerings include enterprise-grade AI applications, autonomous AI agents, and tools that enable organizations to build customized digital experiences.
Amity Group’s portfolio spans Voice AI platforms for enterprise communications, Unified Communications (UC) analytics solutions used by over 20,000 companies, and consumer-facing analytics, data, and marketing technologies. With a global presence and offices in Bangkok, London, New Delhi, and Singapore, Amity Group serves a wide range of industries—from telecommunications and finance to government and retail.
The group is committed to transforming customer engagement software into Agentic AI-centric platforms that deliver measurable value and utility for modern enterprises.
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